Washington Prime Group Embracing Autumn through Fall Events
COLUMBUS, OH –September 25, 2019 – Washington Prime Group Inc. (NYSE: WPG) is celebrating the season through fall events. This year, properties across the country are providing the tricks and treats during a variety of memorable Halloween events and experiences. One of these, Boo ‘n Brew, has expanded from 21 properties in 2018 to more than 40 properties this year. Boo 'n Brew features the traditional Halloween activities for children, a diverse beer selection for adults, food trucks, performances by local musicians, and entertainment for all ages.
Several properties will also embrace traditional Latin American culture by hosting Día de los Muertos (Day of the Dead) celebrations. During Día de los Muertos, families honor loved ones who have passed away. Working with influencers and local Hispanic organizations, the properties hosting Día de los Muertos will invite guests to learn about this holiday’s cultural significance and celebrate with authentic music, activities and food.
Throughout these events, the Company will be executing innovative digital opportunities, including a heavy focus on Instagram Stories, a Spotify ad pilot, a custom Instagram face filter (for Día de los Muertos) and a pilot to empower digital sponsorship selling at the local level.
All unique fall events and celebrations are aimed at driving traffic to Washington Prime Group town centers, generating sponsorship revenue and building the Company’s email and social media audiences, while connecting with demographic constituencies in a relevant and authentic way. They’re also the latest example of the Company’s commitment to transforming the traditional retail space into places where the community can gather for memorable experiences. Follow @washingtonprimegroup on Instagram to see autumn activations come to life.
About Washington Prime Group
Washington Prime Group Inc. is a retail REIT and a recognized leader in the ownership, management, acquisition and development of retail properties. The Company combines a national real estate portfolio with its expertise across the entire shopping center sector to increase cash flow through rigorous management of assets and provide new opportunities to retailers looking for growth throughout the U.S. Washington Prime Group® is a registered trademark of the Company. Learn more at www.washingtonprime.com.
Kimberly A. Green, VP, Investor Relations & Corporate Communications, 614.887.5647 or email@example.com